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Another AI-native application has gone viral. Recently, the AI image enhancement app Magnific AI has garnered widespread attention, attracting 400,000 registered users just over a month after its launch. Magnific AI not only uses generative AI technology to upscale images, but it also enhances the resolution with just one click, making the original image clearer and more textured. Even Elon Musk has praised this app on social media. In this era of large language models, new AI creation tools are gradually emerging. Many users are now combining tools like Midjourney, Magnific AI, and Runway to aid in video creation with AI. Magnific AI hails from Spain and was created by a team of just two founders: CEO Javi López and CTO Emilio Nicolás. Currently, most of the app’s users are international, with only 5% coming from Spain. Magnific AI was born out of an unexpected hobby for López and Nicolás. After OpenAI released DALL-E 2 in 2022, López became interested in generative AI and built a community around it in his spare time. By October 2023, López and Nicolás decided to fully commit to their idea and spent a month developing the first generation of Magnific AI. López revealed that Magnific AI uses an open stable diffusion model. They also discovered that tweaking parameters and source code led to some surprising new product features. Like many AI tools, Magnific AI requires users to input natural language prompts to describe the desired image effects. Magnific AI can also upgrade emojis into 3D portraits. Unlike other AIGC tools like Pika and Midjourney, Magnific AI's prompts can be broad descriptions or specific instructions regarding the desired image movement, such as enlarging or shrinking a particular area. Additionally, the Magnific AI tool interface includes options to adjust values like “Creativity,” “HDR,” and “Resemblance” (similarity to the reference image), as well as fractality (movement direction) to ensure image clarity and content consistency. Creativity affects the AI's “hallucinations,” influencing the details of the generated image. HDR refers to the image’s clarity and level of detail, while Resemblance determines how closely the generated image matches the reference. Increasing this value makes the AI-generated image more similar to the original. One user used the prompt “robot portrait, futuristic, grey, black, yellow” to magnify a tiny camera on a robot's head into a detailed device with lens details. Currently, Magnific AI claims to be able to upscale and enhance any image to 10,000 x 10,000 pixels, surpassing 4K quality and achieving 10K ultra-high resolution. Magnific AI’s users include professionals in photography, graphic design, digital art, and illustration, as well as many AI artists and creators. López mentioned that Magnific AI technology has already been used in a movie featuring “super famous actors and a super famous director.” The company is also gradually applying Magnific AI to videos and video games. The era of generative AI is revolutionizing traditional creative tool processes and habits. With Magnific AI, we can see the formation of a new tool workflow based on various AI tool combinations. Many users are now combining Magnific AI with other AI tools like Midjourney and Runway to create videos and visual effects directly, significantly lowering the barrier to creation. Companies can also use these tools to improve the efficiency of marketing campaigns and other production processes. And use Picit.ai to generate images. In one example, a user generated a video with Runway and used Magnific to enhance the images, creating a virtual Tesla experience short film. In terms of business development, López mentioned in an interview that Magnific AI adheres to three principles: “zero equipment, zero investment, and no free product giveaways.” He stated, “We hope to keep the project zero-investment for as long as possible. Large teams are exhausting, and we prefer interacting with computers equipped with GPT-4.” Therefore, Magnific AI has not sought external funding and relies primarily on revenue to sustain operations. The app offers both monthly and annual subscription plans, with the monthly fee starting at 280 yuan, which is higher than the current price of GPT-4. On their website, Magnific AI emphasizes that due to the high costs of the AI-driven upscaling process and the non-refundable nature of GPU resources from their upstream providers, they are unable to offer refunds. “A few years ago, it would have been impossible for two people to build such a product,” said López. “Artificial intelligence lets you move forward at lightning speed, and the world is so interconnected that anything can go viral overnight.” In the era of generative AI, more and more popular products are emerging from very small teams. Magnific AI's team consists of only two people; the team behind the previously viral Pika app had only four members, and Midjourney has just 11. Like the success of Magnific AI, AI is amplifying the product-building capabilities of small teams exponentially. OpenAI founder Sam Altman once said, “In conversations with tech industry executives, we bet that a $1 billion single-person company will emerge soon. Without AI, this would be a pipe dream, but now it is gradually becoming a reality.” López is also confident: “In the next 10 years, we will see single-person or single-founder startups generating $1 billion in revenue.” At the end of this story, you can generate your AI photo with Picit AI-a great photo editing website.