10 New Tips For Effectively Promoting Your Book On Talk Radio
As one of the nation's top suppliers of radio reveals around the country, we arrange anywhere from 50 to 100 interviews week in and week out. Since we want you to succeed with talk radio, here are 10 new “within” pointers to help you become the kind of guest every host wants to have on his or her show:
Be real. Present yourself the method that you truly are. If an audience perceives you to be fake, your message will stop working.
Be delicate about political views. Always attempt to acknowledge that the other side has some good points if you are discussing a questionable political problem. Keep in mind that radio audiences vary. By “exchanging,” you will win reliability points with your entire audience.
Familiarize yourself with the existing news climate. Stay up to date on existing occasions and present yourself as the “specialist” on your subject. Do not be blind-sided about a breaking or current newspaper article that refers to your book. Forecasting yourself as educated will assist to construct your trustworthiness with listeners.
Tie-in a regional angle if at all possible. Whether you are talking with a radio show out of St. Louis, Detroit, or Sacramento, make certain to connect the area in to what you are stating. If your book is about the economy or real estate, talk about the joblessness rate or real estate values in that particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more significantly, you keep them tuned in and thinking about your message.
Cell phones are undependable for on-the-air interviews and you stand the chance of getting cut off in the middle of your interview. Undoubtedly, this is a major animal peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. No host likes to have the timing and pace of his show screwed up.
Don't forget to strike on your bottom lines. In some cases you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you forget your main message. Attempt to constantly remember your main focus and do not get too off-topic.
Match your interview rate with that of the radio host. If the host is a “fast-talker,” pick up the pace. If the host's style is slow and easy, do your best to adjust. By adapting to the host's rhythm, you'll develop a better sociability with him. The favorable relationship between you and the host will keep routine listeners interested in your message.
Limit numbers and statistics during your interview. If you have a specific statistic that you believe applies really highly to your message, use it and hammer it home.
If you aren't familiar with a problem the host brings up or don't know the answer to a question, do not be scared to confess it. You will lose instant reliability by pretending to know something when you truly do not.
Remember that radio is an individually medium. Talk to the host in a personal and conversational way, and if there are callers, do the same with them.
Keep in mind— your objective for each interview is to enlighten the listening audience about your book and interest them in purchasing it.
If you want to hear more about talk radio and how it can assist you effectively promote your book, call me or my hubby Steve at 727-443-7115, ext. 208. Absolutely nothing beats a real-life discussion!
Call today— we're eagerly anticipating speaking with you!
Warmest Regards,
Marsha Friedman, President
Due to the fact that we want you to be successful with talk radio, here are ten new “inside” suggestions to help you end up being the kind of guest every host wants to have on his or her show:
Undoubtedly, this is a significant pet peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. In some cases you can get so covered up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview rate with that of the radio host. Talk to the host in a conversational and personal manner, and if there are callers, do the same with them. Radio talk