10 New Tips For Effectively Promoting Your Book On Talk Radio

As one of the nation's leading service providers of radio reveals around the country, we arrange anywhere from 50 to 100 interviews week in and week out. Due to the fact that we want you to prosper with talk radio, here are 10 brand-new “within” suggestions to assist you become the kind of visitor every host desires to have on his or her show:

  1. Be real. Present yourself the way that you really are. Do not install a false or manufactured front. Your message will fail if an audience perceives you to be fake. Be REAL. Be who you really are.

  2. Be sensitive about political views. Always attempt to acknowledge that the other side has some great points if you are talking about a controversial political concern. Keep in mind that radio audiences are diverse. By “taking and providing,” you will win trustworthiness points with your whole audience.

  3. Familiarize yourself with the present news climate. Stay up to date on current occasions and present yourself as the “professional” on your subject. Do not be blind-sided about a existing or breaking newspaper article that relates to your book. Projecting yourself as experienced will help to build your trustworthiness with listeners.

Whether you are talking to a radio reveal out of St. Louis, Detroit, or Sacramento, be sure to connect the local location in to what you are saying. If your book is about the economy or real estate, talk about the joblessness rate or real estate values in that specific city.

Cell phones are undependable for on-the-air interviews and you stand the opportunity of getting cut off in the middle of your interview. Obviously, this is a major pet peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. No host likes to have the timing and rate of his program screwed up.

  1. Don't forget to hit on your key points. Sometimes you can get so involved the discussion you are having with the host or from call-ins by listeners that you forget your main message. Attempt to constantly remember your primary focus and don't get too off-topic.

Match your interview pace with that of the radio host. If the host's design is slow and simple, do your best to adapt. The favorable relationship between you and the host will keep regular listeners interested in your message.

Limitation numbers and statistics during your interview. If you have a particular figure that you believe applies extremely highly to your message, utilize it and hammer it home.

  1. If you remain in the dark about a problem, do not phony it! If you aren't familiar with an issue the host brings up or don't understand the response to a question, do not hesitate to confess. You will lose immediate trustworthiness by pretending to know something when you really do not. On the other hand, your credibility skyrockets when you are perceived by listeners as being truthful.

  2. Attempt to give your interviews an intimate feel. Keep in mind that radio is an individually medium. Speak to the host in a conversational and personal manner, and if there are callers, do the very same with them. This will help keep the audience interested and they'll be most likely to associate with you.

Remember— your objective for each interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you effectively promote your book, call me or my other half Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today— we're eagerly anticipating speaking with you!

Warmest Regards,

Marsha Friedman, President

Since we want you to be successful with talk radio, here are 10 new “inside” ideas to help you become the kind of guest every host desires to have on his or her show:

Clearly, this is a major animal peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. In some cases you can get so wrapped up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview pace with that of the radio host. Talk to the host in a conversational and personal manner, and if there are callers, do the same with them. Advertizing on Radio Talk